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A film by and RoseRock and JoEnaje, ‘A Walk On Vanity Ruins’ depicts the world as two young designers see it, focusing on the tragedy of suburbia and its unavoidable consequences. The film is meant to exploit the realities of our diluted lifestyles. Demonstrating how ‘cookie-cutter’ subdivisions, shopping malls, grocery stores and highways are destroying our societies and our environment. Leaving the earth and the citizens of every city with garbage, destroyed wildlife, pollution and abandoned buildings. The range in which people travel in order to consume is becoming exponential. The city of St. Catharines (Ontario, Canada) for example, once possessed a vibrant downtown core. However, eventually the introduction of shopping malls drew in consumers. Soon, people no longer desired a downtown shopping district. They opted for a large indoor space, equipped with air conditioning, large department stores that catered to all needs, and a large food court with quickly prepared foods. Soon every city felt the need to built malls, and parking spaces to match. Land was desecrated for the accommodation of these massive buildings. However, as time passed, people were anxious to shop in the stores only large cities possessed, and began driving even longer distances to reach them. Hence, the age of the Dead Mall; people lose the interest in shopping in these local malls and eventually, the malls become useless. St. Catharines: possessing an abandoned downtown core and two useless malls, the city has become a concrete wasteland. With no walk-friendly community core, St. Catharines consists of street, after street, of suburbs, abandoned plazas and large ‘Smart Centres’. Enormous shopping hubs, consisting of Wal Marts, Best Buy’s and other international corporations that are easily accessible to the community…If you drive through the city for ten minutes.
